Hi, I’m Reuben, a front-end web developer and designer in New York City.

I am an Interactive Developer at ExpandTheRoom. I am the Host of How to Hold a Pencil a weekly podcast about learning and being self-taught. Finally I curate One Read a newsletter providing subscribers with one link worth reading everyday.

I have worked with several clients on a variety of projects. My portfolio includes front-end web development, email design and development, content management, and copy writing. I am capable of learning new things quickly and rapidly applying new skills to cutting edge projects.

Before coming back to my hometown, I worked for the American Israel Publica Affairs Committee (AIPAC) in Washington, D.C. While there I managed the developement of a web application called the Opinion Leaders Database, a tool used to track members of Congress and their staff. Feel free to take a look at my complete resume.

In my spare time I can be found running, reading, writing, or spending time with my girlfriend!

If you have an interesting project, opportunity, or just want to chat please get in touch.



Below are a few selected projects I have worked on. I particularly enjoy projects that include front-end web development, responsive email design and development, copywriting.

I have significant experience designing and developing for the web and email. I have extensive practice with the Adobe Creative Suite (Illustrator, InDesign, PhotoShop). I have also done work with video editing and Keynote design.


HTML5, CSS3, Javascript, Wireframing, Prototyping, Wordpress, Mailchimp, Tumblr, Responsive Web Design, Responsive Email Design, Project Management


Recent Posts


Communities play an incredibly important part of my life. It amazes me every time I see communities come together to support its members.Last Sunday, runners traveled 26.2 grueling miles along the route of the ING New York City Marathon. At every step…Keep Reading

LAUNCHED: How to Hold a Pencil

While the podcast itself won’t be up until the middle of next week. This week I am excited to announce the launch of the website for How to Hold a Pencil.I am really happy with how it came out. My design thinking was based on a yellow #2 pencil,…Keep Reading

How I Stay Organized

Life is complicated, we all have so many things going on and trying to be organized is very difficult. For the longest time I’ve tried dozens of To-Do lists apps and systems to stay organized but none of them have really worked for me. I tried…Keep Reading

Design Mockup: How to Hold a Pencil

Today, I start designing my next #4in4 project, a website for my new podcast How to Hold a Pencil. The initial designs (in gif form below) were made in Pixelmator. My aesthetic goal was a clean site that focused users on the most recent episode, at the…Keep Reading

Getting Better at Wordpress #4in4

For the past year or so I’ve been learning front end web development by building sites mostly static ones, a few on Siteleaf or Tumblr. Now applying for jobs I’ve quickly realized that no one really cares about them. What people care about…Keep Reading

Make Things Not Excuses

In preparation for my soon to launch podcast, How to Hold a Pencil, I have been reading several articles about people who are teaching themselves front-end web development. The key thing many of them discover early on is that in order to be successful…Keep Reading

Coming Soon: How to Hold a Pencil

I am happy to announce my latest project, How to Hold a Pencil, a podcast about learning and being self taught. The new interview show will feature short 30-minute conversation with guests who have spent time teaching themselves web development and…Keep Reading

Sunday Inspiration

Here is something to start your week fresh and inspired…Keep Reading

Launched - MsKirshner.com

Last week, I officially launched a website for my girlfriend’s living environment classes. It was a fun project because I really got to do what I wanted, use the tools I wanted, and most importantly build something that will hopefully help her…Keep Reading


I was sitting on the Staten Island Ferry on Sunday afternoon making the short trip back to Manhattan after completing my first half marathon. 13.1 miles through the streets of Staten Island, a borough most New Yorkers never visit, but the scenery did…Keep Reading

Podcasts I Listen To

Over the past year podcasting has really taken off, I am even contemplating starting one myself. I’ve found that dozens of fantastic bloggers and many other people are hitting the internet airwaves by releasing great podcasts. For the longest…Keep Reading

What I Learned This Week #3

I love learning and try to learn new things each and everyday. Since moving to New York in June I have been working on building my web development and personal networking skills so that I can secure a new full time job. This week, I was…Keep Reading

Home Sweet Home Screen

Like so many others, when iOS 7 launched, I began to reevaluate the applications that took up room on my home screen. The twenty-four application filling your home screen should be your most used and should be laid out in a particular order so that you…Keep Reading


Get in touch

Have an interesting project, opportunity, or just want to chat? Feel free to reach out to me directly.

How to Hold a Pencil

How to Hold a Pencil is an interview show with self-taught creatives. Its purpose is to inspire and empower individuals who are already learning to make things and individuals who are still waiting on the sidelines.

The website is powered by Wordpress and the podcast is hosted by Simplecast


Wordpress, CSS3, HTML5, Custom Post Type, Custom Fields, SEO, Google Analytics, Simplecast.fm

Things I Covet

As a part of a Skillshare course, I redesigned and developed a tumblr theme for the fashion blog Things I Covet. I built the responsive template using Toast a responsive framework.


Tumblr, Responsive design, HTML, CSS

Screenshot 2013-10-24 19.41.12

A Simple To Do List

As a part of the Treehouse program I built a to do list app that I called, GetShitDone.me. The simple web application uses HTML5, CSS3 and IndexedDB. IndexedDB is a client-side web technology that allows developers to build applications that are able to store data locally. In the future I hope to expand the application to include, multiple lists, a completed tasks list, due dates, and more.


Responsive web design, HTML5, CSS3, Javascript, & logo design

Opinion Leaders Database

For two years I managed the development of the Opinion Leaders Database (OLDB) version 2.0, a proprietary application used by the American Israel Public Affairs Committee for tracking Congress and the policy community at large. The release of OLDB 2.0 fixed dozens of issues left unresolved in the initial version, an updated responsive design, and expanded the database beyond Congress to include members of the Executive branch and the policy community at large. Due to the web applications proprietary nature a live demo is not available.


Project Management, Wireframes, & UI/UX

E-Mail Templates

The American Israel Public Affairs invites thousands of pro-Israel Americans to hundreds of events all over the country via email. Their emails need to be inviting and professional. They came to me to develop nearly a dozen email templates to use for a variety of events. Code samples are available on request.


Email Development, Inline CSS, HTML

Ms. Kirshner

Ms. Kirshner is a website for a Living Environment teacher at Bryant High School. When designing the website I knew it required a responsive layout and the Content Management System needed to be simple. I developed the site using HTML5, CSS3, Javascript, the Liquid Syntax, and Siteleaf for content managment. The result is a simple website which Ms. Kirshner can easily share videos, documents, homework assignments, and take questions.


Responsive design, Siteleaf CMS, HTML5, CSS3, Javascript

The Clean Plate Club Podcast

When Adam Robert’s, of the food blog the Amateur Gourmet, launched a podcast called The Clean Plate Club he held a logo design contest. I designed a logo that evoked the image of a clean plate, you can read more about my design process on my blog.


Logo design and branding


We spend hours in front of screens, but we often leave them empty and unfulfilled, still seeking real knowledge and new information. One Read is meant to change that; it is a simple e-newsletter sent at what may seem like an untraditional time. One Read will hit your inbox between 4 and 5 PM EST each week day with just one link for your afternoon commute. The goal is to teach subscribers something new everyday. OneRead.co runs on Mailchimp.


Responsive web design, responsive e-mail design, logo design, & content strategy