Shawn Blanc: Apple’s Four-Year Product Rollout
It wasn’t until 2007, with the advent of the iPhone, that it became clear Apple was trying to incorporate everything together and to build a single product.
I think that Apple is just now finishing the first step of what it began in 2007.
Up until recently, they have been selling tangible products: devices with software. Soon, Apple will be selling universal, ubiquitous access. Or: all your stuff on all your devices in any place.
I could not agree more, the cloud and the way Apple is deploying it, is the future.
